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• Over 95 percent of search advertising spending goes to Google and Yahoo [Online Advertising] Valleywag - Jul 17 1:40 PMGoogle and Yahoo's nearly 90 percent share of all search queries is impressive. Google and Yahoo's share of money spent on actual search advertising is yet more so. Efficient Frontier reports that in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]



• ValueClick stock tanks 18 percent on missed earnings: Is the ad recession on? [Online Advertising] Valleywag - Jul 17 10:25 AMValueClick preannounced their second-quarter earnings early today, reporting revenue between $163 milllion and $164 million, below the online-advertising company's expectations of $166 million to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]



• This Anheuser-InBev merger isn't for you, online publishers [Online Advertising] Valleywag - Jul 16 11:23 AMAnheuser-Busch spent $134 million of its $1.3 billion marketing budget advertising Budweiser last year. Just 3 percent of that $3.9 million got spent online. Now that Belgium's InBev... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]



• Online advertising could help your small business Reno Gazette-Journal - Jul 15 2:10 AMYou see them on just about every Web site. They lurk at the side or the top of the page. Some are static, others blink, flash, even float across your monitor. Some pop up and block your view of the Web site you're trying to visit or stick around after you've closed a site.

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